info iconTechTarget and Informa Tech’s Digital Business Combine

Expanded Scale and Leadership in B2B: From R&D to ROI

With a combined permissioned audience of 50+ million professionals, TechTarget and Informa Tech’s digital businesses have come together to offer industry-leading, global solutions that enable vendors in enterprise technology and other key industry markets to accelerate their revenue growth at scale.

Smartphone Horizon Service

Highly detailed quarterly data and forecasts for all mobile phone categories

Canalys’ Smartphone Horizon service has been a cornerstone for the mobility industry for nearly two decades. It offers a unique view of the worldwide smartphone market with accurate, reliable and detailed data.

Canalys’ exclusive smartphone shipment tracking database is delivered via an innovative, in-house advanced digital delivery tool that enables you to download the necessary data at any time, from any location and in any format. We combine this with Canalys’ unique expertise along with direct channels research to provide a detailed view of routes-to-market dynamics and end-user demand.

The Smartphone Horizon Service helps clients in many ways:

Globally integrated analyst team

We have expert analysts in our offices all around the world.

Advanced digital tools for data collation

The most granular and detailed vendor information in the industry, delivered by our advanced digital tooling and market source collation technology.

Unique channel-level insights

Candefero, an online forum of channel partners, fully owned and operated by Canalys, provides unique insights that nobody else in the industry can offer.

Serving the world’s top technology companies

Four of the world’s five largest tech companies are clients of Canalys smartphone research.

Direct access to analysts for unlimited inquiry

Direct access to analysts who respond to questions within 24 hours of your inquiry.

Canalys’ Smartphone Horizon service includes

Smartphone Horizon Service
  • Smartphone shipments by units, value and price band
  • Market shares by vendor, model, country/region and OS
  • Channel and end-user category splits
  • We track 35+ features, including battery capacity, display technology, dual-SIM, fast charging, fingerprint scanner, iris scanner, network generation, OS version, price band, primary camera megapixels, processor cores, processor speed band, processor vendor, RAM, screen size, AR/VR platform and more
  • We deliver detailed data sets for analyzing market sizing, addressable market forecasting and vendor/product performance by using consistent definitions and a rigorous methodology
  • Our analyst inquiry service goes far beyond tracking the data to provide key insights and recommendations through reports
  • We analyze and identify the trends in competitor initiatives, market performance, and technological and channel strategy developments

Our content

Press release
Jun 4, 2025
The LATAM smartphone market declined 4% in Q1 2025, amid economic uncertainty 
Press release
May 27, 2025
Europe’s smartphone market dropped 2% in Q1 2025, despite a record-high premium share 
Press release
May 26, 2025
Africa extends its smartphone growth streak, but 2025 projected to see moderate 3% growth  
Press release
May 19, 2025
Muted demand led to a 4% drop in the Middle East smartphone market in Q1 2025 
Press release
May 17, 2025
SEA smartphone market faces first decline since 2024, Samsung reclaims lead and Xiaomi surges 
Press release
Apr 30, 2025
Global smartphone market grew by a modest 0.2% in Q1 2025, despite regional declines 
Report
Nov 25, 2024
Middle Eastern smartphone market to grow in low single digits in 2025 amid macroeconomic headwinds
Canalys’ latest research reveals that the Middle Eastern smartphone market (excluding Turkey) grew a modest 2% year on year in Q3 2024, with shipments reaching 12.2 million units.
Report
Oct 22, 2024
GITEX 2024 - in conversation with Canalys & Omdia
Canalys and Omdia hosted the second special edition of “In Conversation with Canalys & Omdia”, an exclusive analyst insight session at GITEX 2024 on 15 October, focused on the region’s key megatrends.
Report
Oct 9, 2024
Key megatrends shaping the Middle East consumer technology markets
This special report examines key megatrends shaping the Middle East's consumer technology market, focusing on smartphones, PCs, tablets, and IoT devices. It covers the region's rapid AI adoption, the rise of Chinese OEMs, Saudi Arabia's booming consumer market, growing BNPL usage, and the government's push for sustainability. The report underscores how vendors and distributors must adapt to local demands and evolving trends to remain competitive.
Report
Sep 12, 2024
Egypt’s evolving local smartphone manufacturing shaping the future of global smartphone brands
Egypt’s local smartphone manufacturing gained momentum as the market grappled with price hikes, currency volatility, and supply shortages, disrupting brand operations. This report delves into the dynamics, opportunities and challenges facing smartphone vendors in Egypt.
Report
Jun 17, 2024
The road ahead for 5G smartphones
5G smartphone shipments are projected to increase to account for 67% of all shipments in 2024 as the 5G smartphone market matures. But growth has been slowing since the proportion of 5G shipments passed 50% in 2022.
Report
Jan 2, 2024
Canalys outlook: predictions for the technology industry in 2024
2023 presented new challenges for the technology industry. Inflation, rising interest rates and even war put pressure on the global economy, and particularly IT budgets. Despite this, the emergence of generative AI has been a paradigm shift that has shifted the emphasis of IT strategies and created a new and significant opportunity for the channel. The opportunities in generative AI are significant but are not the only ones that should provide the channel with optimism going into 2024 and beyond.

Why Smartphone Horizon Services?

Canalys’ Smartphone Horizon service provides a complete country-level view of shipment estimates far in advance of our competitors. We provide quarterly market share data, timely historical data tracking, detailed analysis of storage, processors, memory, cameras and many other specs. We combine detailed worldwide statistics for all categories with Canalys’ unique data on shipments via tier-one and tier-two channels. The service also provides a unique view of end-user type. At the same time, we deliver regular analysis to give insights into the data, including the assumptions behind our forecast outlooks.

Access and support

Unlimited inquiry
Unlimited inquiry
Direct access to analysts who respond to questions within the topic scope within 24 hours
Feature-rich tools, unlimited access
Feature-rich tools, unlimited access
Individual access to client website, spreadsheets and published content
Trends analysis
Trends analysis
Frequent data and analysis reports produced using a strict methodology and global definitions
Conclusions and advice
Conclusions and advice
Insight and recommendations delivered via analytical reports and direct access to our experienced analyst team

Get in-depth analysis of all the vendors and their impact on the worldwide smartphone market

Benchmarking the strategies of the top companies in the worldwide smartphone market